MY JOURNEY
Aaksha Varma
I started as a Mechanical Engineer by profession, but my passion for fitness led me to pursue fitness and nutrition certification. In 2017, I became a personal trainer and worked for Gold’s Gym. Despite working 8 hours a day and giving away 50% commission, I had low income and no time freedom.
I decided to quit my personal training job and started a nutrition consultancy and online training business. Although I was making average money, the high rent and overheads, coupled with a lack of knowledge of business growth, made it challenging. Despite posting daily informative videos, there was no significant growth.
When the COVID-19 pandemic hit in 2020, everything came to a standstill, and I had to shut down my consultancy, leading to zero income. During this time, I read business books, enrolled in business courses, and invested in mentors.
I realized that to make 6 figures, I needed to:
- Become a specialist in my field.
- Develop a predictable and consistent quality lead generation system.
- Charge premium rates to deliver top-notch results.